I am Guillermo Martínez.
Born in January 1987 in Burgos, a small city in the north of Spain, where no one could expect how cold it is.
Along my life I have been living in many cities because I love to travel and feel like a citizen in each place.
I love design, coding, art, photography, speaking in another language, walking around and above all making the difference among everything.
After many approaches to design, I have chosen to focus on graphic/web design and development because I enjoy the satisfaction of producing unique work and seeing the immediate result of what I have built myself in front of my eyes.
I strive to always keep learning and researching, equipping myself with tools to approach any new challenge.

If do you have a challenge in mind, don't hesitate to contact me.


  • Exit Bee (UX designer / developer) +
    March 2016 – Present | Remotely, from Valencia

    Currently I am working remotely for a startup, which is based on a Exit Intent and Conversion Optimization software for companies who need to boost their revenue, visits, subscriptions on their sites or decrease cart abandonment.
    UX and digital innovation are central among all of the projects.

    Visit the company´s website:

    Exitbee Website

  • ReadingRoom (Digital/Web designer) +
    December 2014 – February 2016 | London, United Kingdom

    Readingroom is an awarded international digital agency based in London. Working for Readingroom I've been involved in many projects from new business researching, developing a User friendly environment and doing first designs, to work in the maintenance of existing websites. One of the biggest clients I've had the chance to work for is Skoda UK, for which I've been designing and building new pages and features but also taking part in the User Experience development and improvement. UX and digital innovation are central among all of the projects.
    UX and digital innovation are central among all of the projects.

    Visit the company´s website:

    ReadingRoom Website

  • Voltbikes (Graphic/web designer) +
    June 2014 – December 2014 | London, United Kingdom

    Redesigning, developing and maintaining existing websites. Using Wordpress and Html and CSS based websites, to implement new ideas and features Updating product database using MySql and Oscommerce And creating all sort of advertising banners and content for marketing and social media

    Visit both sites of the company on which I have been working on:

    Electric Bikes Store Website
    VOLT Bikes Website

  • ManagedPrintUK (Web designer) +
    February 2014 – June 2014 (5 months) | London, United Kingdom

    Maintaining, developing and designing for existing e-commerce websites, based mostly in Html, Css,Php and Js. My main duty was implement new ideas and features, updating product database using MySql. Create advertising banners and content for marketing and social media.

    Visit both sites of the company on which I have been working on:

    Printer Experts Website
    Managed Print UK Website

  • Sushi workshops leader ( Instructor ) +
    October 2013 – Present (1 year) | Soho, London

    As life is not black and white, not everything is just design and code. Keeping one of my passions, which is making sushi, a couple of times a week I hold sushi lessons, where I can teach to other people all my knowledge in this field. The job consists of workshops, where I teach groups of 4 to sometimes 20 people all about sushi, from the history of sushi and how to make them. Communication with the customers (in this case pupils) plays in this position an important role, delivering to customers a great experience while teaching them all process to create stunning dishes of sushi.

    sushi school sesion
  • Defeatt (Graphic designer) +
    Casual presentations

    New Brand of sport and urban clothes, which thought start from a collections of t-shirts with great stamps on them, and then grow creating new products. The job here was to create all this graphics for the t-shirsts, banners for web site and facebook page, and other kind of marketing graphics.

  • Odosdesign (Intern product designer) +
    2011 – 2011 (less than a year) | Valencia, Spain

    Developing product, furniture, and graphic design projects, from the scratch to the visualization of the product by 3D photo-realistic renders, 2D drawings such as planes and getting ready presentations for clients.

    Visit Website of the studio:
    Odosdesign Website

    sushi school sesion
  • People (Graphic designer) +
    Casual presentations

    People was an English school in Spain, which started from 0, and needed the design a brand new logo, brand identity and look. Create an image, stationery, web site, business cards and all content for each one of their areas of teaching as children, adults, companies, and wine tastings in English.


languages level


  • Illustration course by Citylit (London) 2013
  • Html,css and Javascript course by Citylit (London) 2013
  • Master in Product design (Valencia, Spain) 2011
  • Degree in Technical engineer of industrial design (Madrid, Spain) 2010
  • Image adviser 1year full time course (Valladolid, Spain) 2007


  • ADCV 2011
  • Felicitipo 2011 (curation and management)
  • Iconos 2011 by OOOMydesign
  • Talentos Design´10


  • Finalist Hi-Cooking 2012 by Castey
  • Finalist in "Design Time BREIL" (Designboom) , with two projects 2011
  • First Prize StarPack Award 2011
  • 2 nd Prize National Contest "Habitat Extremadura", 2010
  • Talentos Design'10, finalist with two projects 2010


  • Illustrator 
  • Photoshop 
  • Indesign 
  • Fireworks 
  • Sketch 
  • Bootstrap 
  • Web design 
  • html5&css3 
  • WordPress 
  • PHP 
  • JavaScript 
  • SEO 
  • AutoCAD 
  • Rhino 
  • Solidworks 
this is a illustration of myself
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